External Environmental Analysis - Singapore - The best place to live, work & invest

                                    
a.  Good Geographical Location for Asean countries, Asia Pacific region & World
     Singapore is a small island of 637 sq Km (42Km from East to West) and (23km from North
     to South) situated in South East Asia at the tip of West Malaysia with a tropical climate that
     is hot and humid at about 30°C temperature with rain and shine all year round.  Singapore
     has the world best Changi International Airport with three terminals and the busiest port in
     the work.

b.  Honest and Competent Democratic Government - Pleasant home & good quality
     of life
     In the olden day about 140 years ago, Singapore was a fishing village with a British Trading
     Post attracting many immigrants from China, India and Malaysia to seek for jobs and build
     families.  Singapore was under the Federal States of Malayan and British colony between
     1819 and 1959.  After independent on 9th August 1965, Singapore became a Republic State
     with the President as the Head of State and the Prime Minister as the Head of the
     Government.

     In the 1960s, The People's Action Party (PAP) led by the leader Mr Lee Kuan Yew united the
     different races as Singaporeans upholding the State Flag, National Anthem & Citizen Pledge
     for peace, prosperity and progress based on justice and equality to build a democratic
     society that promotes racial and religious harmony with due respect for individual right.
     Singapore adopted English as the official language and started to build the seaport, schools,
     market and hospital for entreport trade and shipping.  Today, PAP is still the ruling party
     with Prime Minister Lee Hsien Loong as the Head of the Government & President SR Nathan
     as the Head of State.

c.  A Progressive and Developed Nation with Disciplined & Educated Workforce
     In the 1970s, Singapore geared to National Security, Housing Construction and Urban
     Redevelopment for making Singapore into a shopping city creating good business & leisure
     climate.  In the 1980s, Singapore opened to Industrialization and Tourism for strong
     economic growth on foreign trade and investment.  In the 1990, Singapore started to sell
     land for commercial building development enhancing retailing, construction, banking and
     financing sectors.

     From 2001 to 2006, Singapore is financial, communication, medical and education center in
     Asia Pacific region.  Singapore has good trade relations with United States of America and
     Europe.  In Asean countries, Singapore enjoys free trade and good investment incentives.
     With the third largest oil refinery in the world, Singapore is the energy hub for Asia Pacific
     region enjoying S$210 billion GDP at S$46,832 per capita GDP with 2.7% unemployment
     rate and projected S$1.1 billion trade surplus (2007).

d.  Singapore is ready to accept the new challenges of world economic changes -
     Globalization
     From 2007, Singapore is becoming a global city with integrated resort and mega shopping
     and office complex.  Without natural resource, 4.5 million people (76% Chinese, 15% Malay,
     6% Indian 3% EuroAsian) strive hard to provide excellent infrastructure, free market policy
     with limited control in foreign exchange & no protectionist measure, foreign companies &
     enterprising individuals are attracted to live, work and invest in Singapore & Singaporeans
     are investing on personal skill development and setting up businesses abroad.